PROCESS

01

RESEARCH

  • Our specialty is market research. Whether that be gathering information on core demographics of social relationships, our essence is understanding how Gen Z interacts.

  • Through student connections both domestically and internationally, our network reaches to over 90 college campuses in nearly every state. Understanding the cultural atmosphere of our generation is integral to communication.

  • Social interactions are the modus operandi of Gen Z. These connections start with living scenarios and similar interests, but branch out to Greek life and intramural sports. Through our experiences, clients have access to these interactions.

  • Our field research is conducted through in personal interactions. When Gen Zers know they're talking to someone real, they're more authentic and honest. Experience shows that casual, yet honest, interactions provide the best profiles for individuals. 

02

Consulting

  • Based on cultural and demographic research, assess voter stronghold and pain points. Agglomerate online research and in-person surveys to form a database on voting tendencies stratified by location, demographic, and current legislation.

  • Determine the origin of the primary voter base, common characteristics among the most active voting population, and most prevalent forms of social media or communication. Identify best methods of reinforcing these demographics and proliferating content among their social circles.

  • Based on background data, identify “influential voters” and their origin. Identify their key values, demographics, and methods of communication. Assess their candidate preference and likelihood of sway.

  • Identify shared values and judgment criteria among voters for our candidate and the opposing candidate. Highlight distinctions in our candidate’s issues values that can be leveraged to contrast the opponent’s platform.

03

IMPLEMENTATION

  • Create target regions and demographics for marketing strategies based on pain points and neglected regions. Identify swing counties as well as passive voting counties to hone branding and marketing.

  • Contact “influential voters” through tailored communication, whether that be virtually or in-person, in order to gauge approachability and present contact. Work with these individuals to spread content into niche regions and among pocket demographics.

  • Based on voter analysis, conduct an initial set of interviews and gather issue-specific information about the candidate. Position and tailor the content via question framing, issue-highlighting, and soundbites.

  • Distribute content targeted to the opposing candidate’s voter base, whose voting criterion is single-issue or value-based. Tailor the content to address single-issue points that divide the voter base and highlight our candidate’s stance.

04

Presentation

  • Monitor spread and popularity of content through main distribution channels. Work to segment interviews and social media contact based on the channel of distribution in order to present small and digestible material.

  • Based on feedback and success with “influential voters," establish further social media campaigns and use Adwords to reach missed populations identified by “influential voters.” Continuously retarget content until population pockets are minimized.

  • Compare the reach of opponents advertisements to our marketing reach and to the reach of regular branded advertisements on social media. Identify new distribution channels to reach geographically unmet targets.

  • Customize assessment plan based on client's outcome analysis -- transparency between firm and client is key, and we strive to uphold that mission.

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