WHAT IS GEN Z?

WHO ARE THEY

2 BILLION PEOPLE BETWEEN THE AGES 5-25:

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THE LARGEST GENERATION

THEIR POLITICS

21% RIGHT

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17% LEFT

33% UNDECIDED (AND LEAN RIGHT)

CORE VALUES

FAMILY

REALISM

EQUALITY

DILIGENCE

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BUYING POWER

SPENDS $143 BILLION

INFLUENCES $600 BILLION
 

DIGITAL HABITS

95% USE SOCIAL MEDIA

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80% SAY YOUTUBE IS A RELIABLE SOURCE OF INFORMATION

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KEY PLATFORMS INCLUDE TIKTOK, SNAPCHAT, INSTAGRAM

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