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WHAT IS GEN Z?
WHO ARE THEY
2 BILLION PEOPLE BETWEEN THE AGES 5-25:
THE LARGEST GENERATION
THEIR POLITICS
21% RIGHT
17% LEFT
33% UNDECIDED (AND LEAN RIGHT)
CORE VALUES
FAMILY
REALISM
EQUALITY
DILIGENCE
BUYING POWER
SPENDS $143 BILLION
INFLUENCES $600 BILLION
