WHAT IS GEN Z?

WHO ARE THEY

2 BILLION PEOPLE BETWEEN THE AGES 5-25:

THE LARGEST GENERATION

THEIR POLITICS

21% RIGHT

17% LEFT

 

33% UNDECIDED (AND LEAN RIGHT)

CORE VALUES

FAMILY

REALISM

EQUALITY

DILIGENCE

BUYING POWER

SPENDS $143 BILLION

 

INFLUENCES $600 BILLION
 

DIGITAL HABITS

95% USE SOCIAL MEDIA

80% SAY YOUTUBE IS A RELIABLE SOURCE OF INFORMATION

KEY PLATFORMS INCLUDE TIKTOK, SNAPCHAT, INSTAGRAM

 

© 2023 by Vyta Consulting, LLC.