We founded Vyta Consulting with a clear goal in mind: to better accuracy and general implementation of Generation Z analytics in the United States and across the globe. As students with a rooted interest in our generation, we know how to tap into valuable sources of insight and data. Our engineers work first- hand with the applications college and high school students use to communicate and command.


The network at Vyta embraces one ultimate mission: to help large organizations understand our generation in ways other analytics firms cannot. At Vyta Consulting, we believe that if a company, an organization, or an advocacy group truly believes in its core mission, it is in their best interest to project to all ears, no matter how young. But first, you must first understand your audience, and that means working with information that is relevant and accurate. Our services put a number to that intuition.



Just a couple of students looking to enable you and your organization. We work diligently to ensure that our data and insight is reliable and accurate. 


We are based in the United States, but our network spans the globe. From here, we work to help you understand the interactions of our generation everywhere.


Generation Z is the future. But you know that. It is important to recognize that this generation is also very much the present. We're loud, and in the era of social media dominance, our voices carry far.


Vinai Kumar

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Vinai Kumar is Co-Founder of Vyta Consulting and a student at the Wharton School of the University of Pennsylvania. After witnessing the role that Gen Z plays in Fortune 500 Companies marketing strategies, he founded Vyta in 2020.

Last summer, as an intern at IESE Business School in Barcelona, Vinai helped organize their startup accelerator. This experience, combined with his work founding a TEDx conference, inspired a passion for sharing revolutionary ideas.

As a consultant for MUSE Consulting, he has worked on projects for Kaiser Permanente, one of the largest healthcare systems in the country. Much of his work has addressed positioning in saturated industries and methods of entry for medical ventures. He is also the Director General for the 37th Ivy League Model United Nations Conference, where he is tasked with recruiting nearly 3,000 delegates and managing a 501(c)3 non-profit.


Neelansh Bute

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Neelansh Bute is Co-Founder of Vyta Consulting and a student at Vanderbilt University. Inspired by the pivotal role young voters played in the 2018 midterms, Neelansh founded Vyta in 2020.

From working as a journalist, representing Vanderbilt University's Office of Admissions, and serving on the editorial board of his university's official literary magazine, Neelansh is passionate about presentation.


As the Digital Director for the Hustler, Vanderbilt's student newspaper, he is responsible for reaching out to over 40,000 contacts weekly. Moreover, he oversees the publication's digital outreach. Through his work as the Director of Outreach for another publication, he consistently makes use of his skills in editing, strategy, and communication. As the Co-Chair of an organization managed by Vanderbilt's Office of Admissions, Neelansh handles outreach and representation for the university. 


Akash Sarkar

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Akash Sarkar is Co-Founder of Vyta Consulting and a student at Case Western Reserve University. He helped establish Vyta in 2020 after noticing the statistically increased influence of Generation Z in all things social, particurarly through pop culture and digital outreach.


Akash is an active member of Cove City Church, which drives his work within underserved areas in St. Louis and Cleveland. He is passionate about serving and facilitating grassroots movements.

As a researcher at the Cleveland Clinic, ranked as the second best hospital in the world, Akash conducts data analysis via statistical methods. He also engages with the Case Western student community through leadership roles in various interdepartmental clubs. He believes these groups are critical to advancing dialogue between educators, scientific leaders, and the student body as a whole. 


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